Responsible Operations
The corporate responsibility – as we understand and promote it here at the GEN Group – derives from our principal mission: to provide a full range of electricity supply services. Throughout the Group, we continually and consistently seek to provide a:
- reliable,
- environmentally friendly and
- competitively priced supply of electricity.
The GEN Group's responsible electricity supply comprises:
- electricity production with zero CO2 emissions based on our portfolio of sustainable and renewable energy sources (nuclear, hydro and solar power),
- economically responsible and effective electricity trading and sales,
- maintenance and modernization of the existing, and development of new, production resources, which is in keeping with our goal to further expand and improve our portfolio of sustainable and renewable energy sources.
Ensuring safe and secure operation of our power generation facilities is firmly embedded into our corporate responsibility. This includes safety and security for our employees, as well as for the immediate and wider social environment in which we operate.
We also have a deep sense of responsibility to our owners. As for economic responsibility:
The GEN Group and its individual constituent companies fulfil their economic responsibility by ensuring short- and long-term profitability, by choosing economically efficient technologies for the production of electricity, and by developing competitive products and services that meet customers' needs.
The GEN Group is indeed economically responsible. The Group closed the year 2011 with encouraging business results and continues to pursue clearly defined goals and an ambitious development plan in accordance with the adopted Revised GEN Energija Development Plan.



